At Twinstick we try not to thrive on ridiculous statements, yet this one couldn’t be overlooked. Both UK bosses Jim Ryan (Sony) and Chris Lewis (Microsoft) claim that they, for all intents and purposes, are winning the next gen war. Last I checked it was pretty much impossible for two opposing sides to win the same war.
Any metric that you care to look at, we have it, whether it is the pre-order number or what the consumers are saying to us. We are not going to be complacent or arrogant about this as we have not sold a single one yet. However, we are in good shape.”
A fair enough statement I suppose but the emphasis really is upon the “we have not sold a single one yet.” But Sony’s consistent messaging and catering to it’s core audience and newcomers alike have certainly put them “in good shape.”
Microsoft, however, decided to take a more amicable approach as Chris Lewis states
Good, strong, healthy competition creates so much more of a vibrant environment……This Christmas we will be locking horns with PlayStation, of course we will, you’d expect that, but I think the ultimate beneficiary of that will be the consumer. It is a great time. That said, I wouldn’t trade places with anyone. We are in an enviable position.”
All of this posturing and banter is to be expected. Neither company can afford to be seen as weak. Even with the trouble Microsoft has had winning consumers over since their original Xbox One announcement, they must show belief in their product. Whilst we believe that Sony appear to have the upper hand with sheer numbers, the war will surely be decided by more than the initial launch. Microsoft, so far, appear to have a stronger future plan with many titles in the pipeline saved for 2014. However, Sony have focused largely on the launch itself and winning over undecided gamers. The fact that Sony haven’t really revealed their cards for the future can only be worrying to Microsoft right now.
So will the launch be damaging to either company or will both thrive at Christmas? Tell us your thoughts.