Sony have joined Microsoft in the TV advert department in the lead up to Christmas – and we’ve got to hand it to them, it’s an epic advert! Take a gander below!
In a live-action setting, the song ‘Perfect Day’ is being sung by a number of actors (male only, we noticed!) who are also acting out scenes from various games. The games aren’t detailed in the advert, but it’s pretty clear we’re taken through:
0:00 – 0:24: The Elder Scrolls Online
0:24 – 0:37: Drive Club
0:37 – 1:01: Killzone: Shadow Fall
Using real actors, rather than in-game footage is arguably a missed opportunity, as the graphical quality of next-gen titles is a real consumer interest. However, we can’t begin to calculate the cost of getting the in-game characters to lip-sync the Lou Reed classic! Regardless, the advert does look stunning and certainly showcases Sony’s sense of humour!
Sony have also created a new PS4 website, also using the advert’s tagline, ‘Greatness Awaits’. The website focuses on social media conversations about the PS4, and has a tally of ‘social mentions’; these are quoted in a feed at the bottom of the homepage. For those less knowledgeable on Sony’s high tech piece of kit, there’s a discover PS4 section detailing known facts about the console.
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