Now in possession of seven Guiness world records including the best-selling video game in a 24 hour period, GTA 5 has enjoyed a ground breaking if not unsurprising success.
Other records the game has garnered include it being the fastest video game to gross $1 billion and the highest revenue generated by an entertainment product in 24 hours – both records which used to belong to Call of Duty.
Now, Activision have fired back – UK senior brand manager Kevin Flynn congratulated Rockstar on their success before adding, “We look forward to getting the record back before the next GTA title.”
Given Grand Theft Auto’s long and protracted development cycles and Call of Duty’s yearly updates, at least Activision has a good number of attempts at reclaiming the records.
“We know that our unaided awareness for Ghosts is leading the way against other unreleased triple-A titles,” Flynn told MCV even as Activision have admitted that pre-orders for Ghosts have been lower than those for previous iterations of the game.
Considering this alongside the year on year sales decline of Call of Duty, it is unlikely that GTA’s sales records will be topped for a considerable amount of time.
More on Call of Duty in the run up to its November release date.
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