Despite aggressive marketing and dramatic policy changing in the run up to its launch, Microsoft’s cutting edge, next-generation console had a mediocre Christmas when compared with its opposition.
According to sales tracking website VGChartz.com, the Christmas shopping period saw a LOT of games consoles sold as busy shoppers all over the globe rushed to buy the latest gadgets to keep their children happy. Perhaps unsurprisingly, Nintendo’s 3DS dominated the Christmas sales. The 3DS ‘family’ (which includes the 3DS, 3DS XL and recently launched 2DS) sold over 1 million units in the week before Christmas alone!
Second place, with more than a respectable 650 000 units sold, was Sony’s Playstation 4. Again, no great surprise there. The popularity of the machine has been no secret and the pre-orders were through the roof!
Where the surprises really begin is in third place. Third place went to Microsoft, but not to the Xbox One. The 360 outsold its next-gen counterpart by over 50 000 units (688 of which were actually sold in Japan! To those of you wondering why that is significant. Japan hates Xbox).
Narrowly behind by only 6000 units was the PS3. Leaving the Xbox One console languishing in fifth place overall. Selling just 357 000 units, only just over half of the PS4 sales and a third of 3DS sales.
Given that both of the next generation consoles are yet to launch in Japan, things stand to get even better for Sony, whereas (if 360 sales are any indication) the gap could be widening for the Xbox One. The UK high street has told a similar story, Xbox One consoles are still available on some shelves and the PS4s still working through an ever increasing waiting list.
Of course, this war is by no means over. Rumours regarding an Xbox One price drop coming sooner than expected have already begun to surface. Theoretically this should lead to a boost in both hardware and software sales. More importantly, the games released for next-generation consoles over the next year could make for a very different Christmas period in 2014.
However, as it stands, this race is Sony’s to lose.
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